During times of crisis it is often a smart strategy to give virtually unlimited access to the media in order to push out your message aggressively and satisfy reporter curiosity so that the issue can be pushed of the front burner. John McCain famously did this well earlier in his career when dealing with his own Keating five controversies.
Unfortunately for the Romney Campaign, The slew of TV interviews did little to satisfy the media. In times of crisis, a strong candidate will come up with answers that satisfy the basic questions surround the controversy and will make people want to move on to another subject. Romney, however, could not seem to come up with basic messages that resolved the controversies. Many of his answers seemed evasive or overly legalistic. The biggest problem for Romney is that all of his interviews have only increased the questions that political observers, voters and the media have regarding he subject of Bain Capital.
Specifically, Romney is going to have to answer the following 35 questions before this issue subsides:
1. Are you contending that an individual can simultaneously be the CEO, president, managing director of a company, and its sole stockholder and somehow be “disassociated” from the company or accurately classified as someone not having “any” formal involvement with a company?